Does ‘virtue signaling’ pay off for entrepreneurs? We studied 81,799 Airbnb listings to find out
Too much virtue language in a listing can cost an Airbnb host nearly $5,000 a year.
The Conversation > AdvertisingCollege athletes still are not allowed to be paid by universities − here’s why
College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
The Conversation > AdvertisingWill you be this year’s ‘April fish’? Businesses have a long history of using April Fools’ Day to try and prank us all
This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
The Conversation > AdvertisingCelebrities, influencers, loopholes: online gambling advertising faces an uncertain future in Australia
A 2023 federal government inquiry recommended a ban on gambling advertising. What needs to happen should a ban be implemented?
The Conversation > AdvertisingFirst Newshub, now TVNZ: the news funding model is broken – but this would fix it
Calls for the Fair News Digital Bargaining Bill to be fast-tracked are misguided. A better solution would be a straight levy on digital advertising to fund public interest news production.
The Conversation > AdvertisingDon’t let ‘FDA-approved’ or ‘patented’ in ads give you a false sense of security
Most people don’t know what these labels really mean − and advertisers take advantage of that fact.
The Conversation > AdvertisingCheck your 'fun parts': what a new sexual health campaign for young Aussies gets right and wrong
A new campaign encourages young Australians to get tested for STIs more frequently and to take other measures to improve their sexual health.
The Conversation > AdvertisingApple, Disney and other big brands are pulling X ads – why Elon Musk's latest 'firestorm' could bring down the company
Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.
The Conversation > AdvertisingBrandalism: the environmental activists using spoof adverts to critique rampant consumerism – podcast
Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.
The Conversation > AdvertisingOut with the old: Marketers are reinventing themselves for a more sustainable future
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
The Conversation > Advertising'Thank you for making me feel smart': will a new campaign to raise the status of teaching work?
Federal and state governments have launched a $10 million advertising campaign to encourage more people to consider a teaching career.
The Conversation > AdvertisingWhy more food, toiletry and beauty companies are switching to minimalist package designs
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
The Conversation > AdvertisingThe NZ ad industry wants to clean up its climate act – but will agencies drop their fossil fuel clients?
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
The Conversation > AdvertisingIt was written for nuclear disarmament – but today You’re The Voice is the perfect song for the 'yes' campaign
You’re the Voice reinforces the view that supporting the Voice to Parliament is an act of national reconciliation we can take together.
The Conversation > Advertising