BUSINESS & ECONOMICS / Marketing / General
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1Book InfoKI für Content Creation: Texte, Bilder, Audio und Video erstellen mit ChatGPT & Co.O'Reilly Online Learning Platform: Academic/Public Library Edition2024전문보기 (Full Text Access)
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2Book InfoThe Future of Consumption: How Technology, Sustainability and Wellbeing Will Transform Retail and Customer ExperienceOAPEN (Open Access Publishing in European Networks)2024전문보기 (Full Text Access)
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3Book InfoArtificial Intelligence in MarketingEBSCO e-Book Collection (Individual Purchase) - GOBI 20232023전문보기 (Full Text Access)EBSCO eBooks2023전문보기 (Full Text Access)
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4Book InfoBig Data Marketing Strategies for Superior Customer ExperienceEBSCO eBooks2023전문보기 (Full Text Access)
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5Book InfoCracking the Product Marketing Code: Craft Winning Go-to-market Strategies for Market DominationO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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6Book InfoDas Potenzial von Marketing für eine ressourcenorientierte Transformation des Konsumsystems: Eine systemische Erkundung von MöglichkeitsräumenDOAB Directory of Open Access Books2023전문보기 (Full Text Access)OAPEN (Open Access Publishing in European Networks)2023전문보기 (Full Text Access)
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7Book InfoEntrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and SustainabilityO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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8Book InfoEpic Content Marketing: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3O'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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9Book InfoFashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023DOAB Directory of Open Access Books2023전문보기 (Full Text Access)OAPEN (Open Access Publishing in European Networks)2023전문보기 (Full Text Access)
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10Book InfoKellogg on Marketing: The Marketing Faculty of the Kellogg School of ManagementO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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11Book InfoMarketing 6. 0: The Future Is ImmersiveO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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12Book InfoNutrition Science, Marketing Nutrition, Health Claims, and Public PolicyScienceDirect eBooks - Freedom Collection 20232023전문보기 (Full Text Access)
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13Book InfoPricing: A Guide to Pricing DecisionsEBA Package: All english-language eBooks2023전문보기 (Full Text Access)
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14Book InfoSimply Put: Why Clear Messages Win—and How to Design ThemO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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15Book InfoStrategic Integrated Marketing CommunicationsO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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16Book InfoTech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEOO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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17Book InfoThe Reality of Virtuality: Harness the Power of Virtual Reality to Connect with ConsumersEBA Package: All english-language eBooks2023전문보기 (Full Text Access)
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18Book InfoBig Data: A Road Map for Successful Digital MarketingEBA Package: All english-language eBooks2022전문보기 (Full Text Access)
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19Book InfoBrand Fusion: Purpose-driven Brand StrategyEBA Package: All english-language eBooks2022전문보기 (Full Text Access)
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20Book InfoConsumer Decision Neuroscience: Ausgewählte BeiträgeDOAB Directory of Open Access Books2022전문보기 (Full Text Access)OAPEN (Open Access Publishing in European Networks)2022전문보기 (Full Text Access)