Journal & Article

SSCI Journal

I/F
# Journal I/F

JOURNAL OF ADVERTISING

Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change. The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective. Reimagining the American Dream of Aging: Filmic Portrayals and Implications for Transformative Advertising Research. In Memory of Dr. Herbert Jack Rotfeld. Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal. Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release. Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints. How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI. Correction. How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest. Cultural Lag, Consumer Literacy, and Coping in AI-Enabled Advertising: A Theoretical Explication and Managerial Solutions. Introduction to Special Issue on Contributions of Biometrics to Advertising Research. Introduction to Special Section Regarding Surveillance and Ethics in Advertising. Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors. Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective. Turning Right: The Impact of Text Rotation (Left vs. Right) on Consumer Product Preferences. Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance. Quality and Intention Signaling: A Meta-Analysis of How Sponsorship Relates to Consumer Responses According to Content, Observability, Credibility, and National Culture. Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience. Human-AI Alignment in Ad Targeting: Addressing Misestimation for Vulnerable Groups. Online Exploitation: Drawing the Line for Surveillance Advertising in Europe. Psychological Distance Matters: The Interaction Between Content Display Order and Expectations of Change in Multi-Content Instagram Posts. Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study. Sharing the Spotlight: Understanding Consumer Response to Joint Advertising. Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence. The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences. “What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research. Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising? Multimodal Physiological Responses Predict Advertisement Effectiveness. Biometric Measures as Tools for Investigating the Embodied Mind “on” Advertising: The Importance of Grounding Research in the Psychophysiology Paradigm. The Dynamics of Visual Attention to Advertising Messages in Video Stories. Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking. Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide. Disability Perspectives on Biometric Research in Advertising. From Excitation Transfer Theory to Dynamic Deactivation Model: Mapping Changes in Psychophysiological Responses Following Emotional Advertising. Correction. Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising. Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions. The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions. From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior. Toward Destigmatization of Mental Health: The Institutional Role of Advertising. Women’s Reception of Male Celebrities in Beauty Advertising. Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design. Dark Patterns in Data-Consent Disclosures and Consumer Reactance to Online Behavioral Advertising. Unraveling the Ozempic Craze: A Content and Thematic Analysis of Prescription Weight Loss Medication Advertisements on Meta. Introducing the Ethics of Actors in Systems (EASY) Approach to Digital Advertising Literacy Through the Views of Early Adolescents. The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers. Can Aggressive Humor Pay Off in Brand-to-Brand Dialogues on Social Media? Human vs. Artificial Intelligence: The Role of Agent Knowledge in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism. Introduction to Computational Advertising Research Methodology Themed Issue.