Evaluating Adolescents' Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation.
Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses.
Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands.
What Comes Next?
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising
Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers' Faces on Consumers' Brand Memory
Seeing with the Customer's Eye: Exploring the Challenges and Opportunities of AR Advertising
Congruence and Incongruence in Thematic Advertisement-Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge
Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus
Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust
Tracking Fraudulent and Low-Quality Display Impressions
A Meta-Analysis of the Effects of Disclosing Sponsored Content
Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising
Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions
Advancing Computational Advertising: Conceptualization of the Field and Future Directions
Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time
Using Subvertising to Build Families' Persuasion Knowledge in Jamaica
Challenges and Future Directions of Computational Advertising Measurement Systems
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising
From Purchasing Exposure to Fostering Engagement: Brand-Consumer Experiences in the Emerging Computational Advertising Landscape
Crowdsourcing the Implicit Association Test: Limitations and Best Practices
Nudging to Reduce the Perceived Threat of Coronavirus
How Color Affects the Effectiveness of Taste- versus Health-Focused Advertising Messages
The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains
Stronger Together? Tourists' Behavioral Responses to Joint Brand Advertising
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers' Subjective Well-Being
Can Social Media Listening Platforms' Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon's (Now Brandwatch Consumer Research's) AI-Driven Analyses
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents' Intention to Share a Place Brand Message Online
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
Connecting and Communicating with the Customer: Advertising Research for the Hospitality Industry
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism
Uncovering the Sources of Machine-Learning Mistakes in Advertising: Contextual Bias in the Evaluation of Semantic Relatedness
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood
Artificial Intelligence in Advertising Creativity
Client-Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment
From the Editor.
Advertising in Asia: Theories and Implications for Practice.
Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness.
Special Section Introduction: Artificial Intelligence and Advertising.
The Impact of AI on the Advertising Process: The Chinese Experience.
Understanding Programmatic Creative: The Role of AI.
Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research.
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems.