N.F.L. Draft Is Like Super Bowl for City of Detroit
Places that are not usual sites for the league’s marquee game are jumping at the chance to be the host of its three-day draft.
The New York Times > Advertising and Marketing‘The Tortured Poets Department’: el nuevo álbum de Taylor Swift
El más reciente álbum de la superestrella del pop viene precedido de un canal de radio por satélite, un juego de palabras, su regreso a TikTok y una instalación de una biblioteca. Para sus fans, más siempre es mejor.
The New York Times > Advertising and MarketingFrank Olson, Executive Who Linked O.J. Simpson With Hertz, Dies at 91
He negotiated Mr. Simpson’s star turn in commercials, tapping into his football fame, and formed a social bond with him — until there were murder charges. They died on the same day.
The New York Times > Advertising and MarketingHow Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’
The famous ad campaign paid dividends for both the company and its pitchman, who died on Wednesday.
The New York Times > Advertising and MarketingTelehealth Start-Ups Are Marketing Weight-Loss Drugs to Men
Some telehealth start-ups are playing up masculine stereotypes to market medications that have been more widely associated with women.
The New York Times > Advertising and MarketingTikTok Spends Millions on Ad Blitz as Congress Considers Banning the App
The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.
The New York Times > Advertising and MarketingThose Billion-Dollar Lottery ‘Jackpots’ Aren’t Even Half That Big
The latest enticing lottery prizes are the product of misleading advertising and high interest rates, our columnist says.
The New York Times > Advertising and MarketingFretting about election-year deep fakes, states roll out new rules for A.I. content.
An increasing number of states have advanced A.I.-related legislation to combat attempts to mislead voters during the 2024 election, according to a new analysis by the Voting Rights Lab.
The New York Times > Advertising and MarketingReddit Said to Price IPO at $34 a Share, in a Positive Sign for Tech
The social media company raised $748 million in the offering. Its shares begin trading on the New York Stock Exchange on Thursday.
The New York Times > Advertising and MarketingAMC Theaters, Looking for Movies, Turns to Blumhouse
The theater chain and the entertainment company are teaming up for a five-day festival of old horror films in 40 cities, compensating for a lack of new films.
The New York Times > Advertising and MarketingLen Sirowitz, Whose Bold, Offbeat Ads Captured an Era, Dies at 91
An award-winning agency art director, he brought a striking visual touch to campaigns for the Volkswagen Beetle, Sara Lee and Sony in the 1960s as well as to the antiwar and antinuclear movements.
The New York Times > Advertising and MarketingThe Clock Ticks for TikTok
Advertisers are sticking with the social media platform, even as the House prepares to vote on a bill to force the company to cut its China ties this week.
The New York Times > Advertising and Marketing