02841 서울 성북구 안암로 145 고려대학교 도서관 학술정보큐레이션부 | E-MAIL libres@korea.ac.kr
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BUSINESS & ECONOMICS / Advertising & Promotion
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1Book InfoPositioning for Advantage: Techniques and Strategies to Grow Brand ValueWhitler, Kimberly A.EBA Package: All english-language eBooks2021전문보기 (Full Text Access)EBSCO eBooks2021전문보기 (Full Text Access)
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2Book InfoThe Psychology of AdvertisingBob M. Fennis | Nigel Patterson | Wolfgang StroebeO'Reilly Online Learning Platform: Academic/Public Library Edition2021전문보기 (Full Text Access)
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3Book InfoProjecting Enthusiasm: The Key to Dynamic Presentations for ProfessionalsTauber, Robert T.EBSCO e-Book Collection (NetLibrary 18th) - 20202019전문보기 (Full Text Access)EBSCO eBooks2019전문보기 (Full Text Access)
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4Book InfoPublic Relations Theory: Application and UnderstandingBrigitta R. BrunnerO'Reilly Online Learning Platform: Academic/Public Library Edition2019전문보기 (Full Text Access)
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5Book InfoPsychological Foundations of Marketing: The Keys to Consumer BehaviorKimmel, Allan | Kimmel, Allan JEBSCO eBooks2018전문보기 (Full Text Access)
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6Book InfoPowering Content: Building a Nonstop Content Marketing MachineBusche, LauraO'Reilly Online Learning Platform: Academic/Public Library Edition2017전문보기 (Full Text Access)
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7Book InfoPresent Like a Pro: The Modern Guide to Getting Your Point Across in Meetings, Speeches, and the MediaHausman, CarlEBSCO e-Book Collection (NetLibrary 17th) - 20192017전문보기 (Full Text Access)EBSCO eBooks2017전문보기 (Full Text Access)
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8Book InfoThe People Business: How Ten Leaders Drive Engagement Through Internal CommunicationsDunstan, Annabel | Osborne, ImogenEBSCO e-Book Collection (NetLibrary 16th) - 20182017전문보기 (Full Text Access)EBSCO eBooks2017전문보기 (Full Text Access)
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9Book InfoThe Psychology of Design: Creating Consumer AppealEBSCO eBooks2016전문보기 (Full Text Access)
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10Book InfoPersonalized Digital Advertising: How Data and Technology Are Transforming How We MarketNESAMONEY, DIAZ.O'Reilly Online Learning Platform: Academic/Public Library Edition2015전문보기 (Full Text Access)
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11Book InfoPersuasive copywriting: using psychology to engage, influence and sellMaslen, AndyEBSCO e-Book Collection (NetLibrary 14th) - 20162015전문보기 (Full Text Access)EBSCO eBooks2015전문보기 (Full Text Access)
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12Book InfoPresentation Skills: Educate, Inspire and Engage Your AudienceWeiss, MichaelProQuest Ebook Central - Academic Complete International2015전문보기 (Full Text Access)
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13Book InfoA Professional and Practitioner's Guide to Public Relations Research, Measurement, and EvaluationMichaelson, David | Stacks, Don WProQuest Ebook Central - Academic Complete International2014전문보기 (Full Text Access)
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14Book InfoPersonal Branding for Dummies.Chritton, SusanO'Reilly Online Learning Platform: Academic/Public Library Edition2014전문보기 (Full Text Access)
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15Book InfoPromotional marketing: how to create, implement & integrate campaigns that really workMullin, RoddyProQuest One Business2014전문보기 (Full Text Access)
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16Book InfoPublic Relations, Theory and PracticeFourie, L.EBSCO e-Book Collection (NetLibrary 15th) - 20172014전문보기 (Full Text Access)EBSCO eBooks2014전문보기 (Full Text Access)
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17Book InfoThe PR Masterclass - How to Develop a Public Relations Strategy That WorksSingleton, AlexProQuest Ebook Central - Academic Complete International2014전문보기 (Full Text Access)
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18Book InfoPlanning AdvertisementsRussell, GilbertProQuest Ebook Central - Academic Complete International2013전문보기 (Full Text Access)
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19Book InfoPrecision Marketing: Maximizing Revenue Through RelevanceZoratti, Sandra | Gallagher, LeeEBSCO e-Book Collection (NetLibrary 12th) - 20142012전문보기 (Full Text Access)EBSCO eBooks2012전문보기 (Full Text Access)
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20Book InfoThe Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They AreCarmine GalloO'Reilly Online Learning Platform: Academic/Public Library Edition2011전문보기 (Full Text Access)
02841 서울 성북구 안암로 145 고려대학교 도서관 학술정보큐레이션부 | E-MAIL libres@korea.ac.kr
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