02841 서울 성북구 안암로 145 고려대학교 도서관 학술정보큐레이션부 | E-MAIL libres@korea.ac.kr
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BUSINESS & ECONOMICS / Advertising & Promotion
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1Book InfoAdvertising as a Creative Industry: Regime of ParadoxesDerda, IzabelaDOAB Directory of Open Access Books2024전문보기 (Full Text Access)OAPEN (Open Access Publishing in European Networks)2024전문보기 (Full Text Access)Taylor & Francis eBooks (Open Access)2023전문보기 (Full Text Access)
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2Book InfoThe Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial ComputingO'Reilly Online Learning Platform: Academic/Public Library Edition2024전문보기 (Full Text Access)
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3Book InfoThe Routledge Companion to Advertising and Promotional CultureO'Reilly Online Learning Platform: Academic/Public Library Edition2023전문보기 (Full Text Access)
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4Book InfoA History of Advertising: The First 300,000 YearsJef I RichardsEBSCO e-Book Collection (NetLibrary 21st) - 20232022전문보기 (Full Text Access)
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5Book InfoAdvanced Introduction to AdvertisingPatrick De PelsmackerProQuest e-Book Central (Individual Purchase)2022전문보기 (Full Text Access)
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6Book InfoHey Whipple, Squeeze This: The Classic Guide to Creating Great AdvertisingLuke SullivanO'Reilly Online Learning Platform: Academic/Public Library Edition2022전문보기 (Full Text Access)
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7Book InfoA Data-Driven Company: 21 Lessons for Large Organizations to Create Value from AiBenjamins, RichardProQuest Ebook Central - Academic Complete International2021전문보기 (Full Text Access)
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8Book InfoAdvertising Management in a Digital Environment: Text and CasesKelley, Larry D. | Sheehan, Kim BartelO'Reilly Online Learning Platform: Academic/Public Library Edition2021전문보기 (Full Text Access)
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9Book InfoHandbook of Research on New Media Applications in Public Relations and AdvertisingElif EsiyokEBSCO e-Book Collection (NetLibrary 19th) - 20212021전문보기 (Full Text Access)EBSCO eBooks2021전문보기 (Full Text Access)
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10Book InfoInfluencer: The Science Behind Swaying OthersCornwell, T. Bettina | Katz, HelenDOAB Directory of Open Access Books2021전문보기 (Full Text Access)OAPEN (Open Access Publishing in European Networks)2021전문보기 (Full Text Access)O'Reilly Online Learning Platform: Academic/Public Library Edition2020전문보기 (Full Text Access)Taylor & Francis eBooks (Open Access)2020전문보기 (Full Text Access)
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11Book InfoPositioning for Advantage: Techniques and Strategies to Grow Brand ValueWhitler, Kimberly A.EBA Package: All English-Language eBooks2021전문보기 (Full Text Access)EBSCO eBooks2021전문보기 (Full Text Access)
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12Book InfoThe Human-Centric Workplace: Enabling People, Communities And Our Planet To ThriveFenton-Jarvis, SimoneProQuest Ebook Central - Academic Complete International2021전문보기 (Full Text Access)
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13Book InfoThe Psychology of AdvertisingBob M. Fennis | Nigel Patterson | Wolfgang StroebeO'Reilly Online Learning Platform: Academic/Public Library Edition2021전문보기 (Full Text Access)
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14Book InfoBrand Storytelling: Put Customers at the Heart of Your Brand StoryRodriguez, MiriEBSCO e-Book Collection (NetLibrary 19th) - 20212020전문보기 (Full Text Access)EBSCO eBooks2020전문보기 (Full Text Access)
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15Book InfoBuilding Brand Communities: How Organizations Succeed by Creating BelongingJones, Carrie Melissa | Vogl, CharlesO'Reilly Online Learning Platform: Academic/Public Library Edition2020전문보기 (Full Text Access)
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16Book InfoEffective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web TrafficPapagiannis, NicholasO'Reilly Online Learning Platform: Academic/Public Library Edition2020전문보기 (Full Text Access)ProQuest Ebook Central - Academic Complete International2020전문보기 (Full Text Access)
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17Book Info
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18Book InfoHandbook of Research on Transmedia Storytelling, Audience Engagement, and Business StrategiesHernández-Santaolalla, VíctorEBSCO e-Book Collection (NetLibrary 19th) - 20212020전문보기 (Full Text Access)EBSCO eBooks2020전문보기 (Full Text Access)
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19Book InfoIntegrated Marketing Communication: Putting the Human Person at the CoreKliatchko, Jerry G.EBSCO e-Book Collection (NetLibrary 19th) - 20212020전문보기 (Full Text Access)EBSCO eBooks2020전문보기 (Full Text Access)
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20Book InfoMake Your Business Social : Engage Your Customers With Social MediaChambers, Lindsay | Morehead, Jennifer | Sallee, HeatherProQuest Ebook Central - Academic Complete International2020전문보기 (Full Text Access)
02841 서울 성북구 안암로 145 고려대학교 도서관 학술정보큐레이션부 | E-MAIL libres@korea.ac.kr
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